Rivington Street Studio
Branding and Identity project
Background
Rivington Street Studio is a London-based architectural practice whose portfolio includes award-winning education buildings, housing, offices, studios, medical centres, libraries, shops and showrooms.
Brief
To redesign and build a new identity and web presence for the practice that includes printed communication materials and a fully content-managed website.
The identity should sit comfortably with RSS’s work and convey their ethos of good design. Whilst their original website was functional it was only partially successful in conveying the company’s personality.
Strategy and Planning
To produce and implement a rebranding strategy with a new custom-designed logotype, colour palette and stationery set including various communication templates for letter-writing, invoicing, meeting minutes, drawing issue sheets and archival discs.
To design and build a fully functional content-managed website, allowing Rivington Street Studio to easily update themselves. Tourist provided training workshops for designated staff members to control web content.
Experience and Results
“We’re extremely pleased with our rebranding. Tourist understood what our company was about, bounced some great ideas around and took us step by step through the whole process. We enjoyed their interaction and thoughtful analysis. The end result is exactly right.”
David Tucker – Director